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Cabinet Liquard
Cabinet Liquard
Cabinet Liquard
Role
Brand designer
Role
Brand designer
Output
Refreshed visual identity & website
Output
Refreshed visual identity & website
Year
2023
Year
2023
Why the change?
Cabinet Liquard has been around since 1947 as a trusted letting agency. In 2021, a new owner took over with the aim of modernising the company. The only problem? The old visual identity felt outdated and wasn’t really connecting with the younger crowd they wanted to attract.
The targeted folks
French 25-35-year-olds often view traditional letting agencies as expensive and old-fashioned, preferring digital platforms instead for their ease of use, affordability, and transparency. This shift is encouraging traditional agencies to step up, modernise, and adjust their services to stay relevant and competitive in this changing market.
Why the change?
Cabinet Liquard has been around since 1947 as a trusted letting agency. In 2021, a new owner took over with the aim of modernising the company. The only problem? The old visual identity felt outdated and wasn’t really connecting with the younger crowd they wanted to attract.
The targeted folks
French 25-35-year-olds often view traditional letting agencies as expensive and old-fashioned, preferring digital platforms instead for their ease of use, affordability, and transparency. This shift is encouraging traditional agencies to step up, modernise, and adjust their services to stay relevant and competitive in this changing market.
