+
Myth busted
Myth busted
Myth busted
Role
Design lead
Role
Design lead
Impact
Performance exceeded target by 43.3%
Impact
Performance exceeded target by 43.3%
Outcome
Direct marketing campaign
Outcome
Direct marketing campaign
Year
2024
Year
2024
Stuck audience
Around 3,000 stuck practice partners had no interaction with FreeAgent in 180 days. We wanted to re-engage these partners to either: get a connected call with Sales, and/or add a client
Some old myths
People think that FreeAgent isn’t right for them or their practice. Some reasons/myths: it's too expensive, it's only for contractors and it's inferior practice reports.
Stuck audience
Around 3,000 stuck practice partners had no interaction with FreeAgent in 180 days. We wanted to re-engage these partners to either: get a connected call with Sales, and/or add a client
Some old myths
People think that FreeAgent isn’t right for them or their practice. Some reasons/myths: it's too expensive, it's only for contractors and it's inferior practice reports.
